It is not a must for a world renowned theme park to be successful everywhere. The high profile entry of Disneyland into Hong Kong created a legend and fantasy for a moment, vast number of tourists, mainly from the mainland, couldn’t wait to pay it a visit.
Ironically scandals were all around after the park’s grand opening. It was first criticized for its small volume, chaos appeared during peak days and hundreds were shutted outside the park. The realistic behavior of mainland visitors created a sharp contradiction with the romantic fantasy delivered by the dream world…
On the contrary, the Ocean Park was very cautious throughout the competition and seemingly it is keeping its market leadership. The boldness in innovation has apparently been rewarded by a sustainable growth of admission. It is time for Disneyland to abandon the ‘must-win’thought lest it will slowly be boycotted. Afterall, everyone has to pay in order to gain in Hong Kong.
Walt Disney Co., hoping to tap into China's huge market, has struggled a bit in its debut year in Hong Kong. Its park hasn't quite reached its first-year attendance goal of 5.6 million, and its had some hiccups along the way.
Walt Disney Co., hoping to tap into China's huge market, has struggled a bit in its debut year in Hong Kong. Its park hasn't quite reached its first-year attendance goal of 5.6 million, and its had some hiccups along the way.
posted by Peter Choi at
12:54 AM
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