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Monday, August 28, 2006

Technology lets ads get personal

BBC NEWS | Programmes | Click | Technology lets ads get personal.

Everything is getting on the right path. In fact all the big corps are placing investment on how to collect audiences’ interests and living habits. While the technical barriers involved are relatively low, I believe that advertising through ‘narrowcasting’ approach will become much more mature within a short period of time.

Advertising is huge business. Companies are constantly looking for new ways to reach consumers and some are turning to new technology to make their brands stand out from the rest.