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Wednesday, September 20, 2006

ABC News: Microsoft Launching Online Video Service

ABC News: Microsoft Launching Online Video Service.

Retracing the past market strategy of Microsoft, you can actually see a pattern that for minority leech markets she will never be the first mover. Web browser we had Netscape at the beginning and followed by Internet Explorer which slowly took over the market; Instant messenging we had ICQ at the beginning then MSN Messenger which slowly took over. Now comes the online video which we have YouTube as the current market leader, after Microsoft’s join in the market is again expected to become a red ocean, YouTube can hardly keep her market leadership without continuous improvement and innovation (which involves abundant supply of capital and positive cash flow).