Google's Page urges scientists to market themselves

And that was his main advice to the scientists in the room: take their scientific studies, market them better and make them readily accessible to the world. That way, the world might have a better chance at solving problems like energy consumption, poverty and global climate change.

Google's Page urges scientists to market themselves | CNET News.com.

Lets modify this statement a little bit.

Maybe some businesses can set up fundings for helping scientists do their marketing. We know technical people too well, little among them are thinking intensively from the business perspective. There should be a better collaboration between great scientific ideas with real world applications.

As much as Page, I believe that the force of public can change the world as well.